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How It Works What We Do Websites & SEO Pricing FAQ Contact Try the Live Demo

Website build

Your build brief

This is everything I need to build you something that is close on the first draft instead of a guess. Eight short steps, about ten to fifteen minutes.

It saves as you go — on this device, in this browser. Close the tab and come back to the same link and you will pick up where you left off. Nothing is sent until you hit submit on the last step.

1The basics
2Design direction
3Pages & structure
4Words & photos
5Features
6Domain & hosting
7Scope & approvals
8Anything else

Company website

Step 1 of 8 The basics

Who you are and what this site has to do.

Your name required

Best email required

Where drafts and links get sent.

Best cell required

Where I'll text you during the build. No marketing, ever.

Business name for the website required

This one's needed before the next step.

If this site works, what's different in 6 months?

This one's needed before the next step.

Second-most-important action

Call Book online Fill out a form Text Buy something Come to our location Nothing else

This one's needed before the next step.

What does your business do, in one sentence? required

This one's needed before the next step.

What's the ONE thing you want a visitor to do? required

Call Book online Fill out a form Text Buy something Come to our location Something else

This one's needed before the next step.

What's wrong with what you have now?

This one's needed before the next step.

Who is this site for? required

This one's needed before the next step.

Step 2 of 8 Design direction

The most useful section on this form. Pick first, then tell us why.

Anything you definitely do NOT want to see

This one's needed before the next step.

Brand colors

This one's needed before the next step.

Design directions picked

Pick one or two that feel right. Not a commitment — it tells me which direction to run at. See them full size.

This one's needed before the next step.

Do you have a logo? required

Yes, I'll send it Yes, but it needs cleaning up No, I need one

This one's needed before the next step.

Existing brand materials

This one's needed before the next step.

Fonts you own or have to use

This one's needed before the next step.

How do you want to come across? Pick up to 4

Trustworthy Premium Affordable Fast Local Expert Friendly Modern Established No-nonsense Creative Safe

This one's needed before the next step.

Logo file

Up to 4 MB. If your logo is bigger, or you have a folder of them, just email it over instead.

This one's needed before the next step.

Three websites you don't like

This one's needed before the next step.

Three websites you like required

This one's needed before the next step.

Which of these feels closest to what you want? required

Clean & Modern - white space, simple type, photo-forward Bold & Industrial - dark, high contrast, work-truck energy Warm & Local - friendly, approachable, community feel Premium & Minimal - quiet, expensive-looking, very little on screen Classic & Traditional - established, serif type, trust-first Not sure - show me options

This one's needed before the next step.

Your 2-3 main competitors

This one's needed before the next step.

Step 3 of 8 Pages & structure

What the site is made of.

Any other pages not listed above

This one's needed before the next step.

Anything on the current site to kill

This one's needed before the next step.

Anything on your current site that MUST carry over

This one's needed before the next step.

Current website URL

This one's needed before the next step.

Roughly how many pages total? required

Just one - a one-pager 2-4 5-8 9 or more

This one's needed before the next step.

What should be in the top menu?

This one's needed before the next step.

Which pages do you want? required

Home About Services - all on one page Services - a page for each Pricing Gallery / Portfolio Reviews & Testimonials Contact Book Online FAQ Blog / News Team / Staff Careers / Hiring Financing Areas We Serve Privacy Policy + Terms - recommended

This one's needed before the next step.

Step 4 of 8 Words & photos

Be honest here. This is the step that decides whether we ship on time.

Anything you're legally required to display

This one's needed before the next step.

Certifications, licenses, awards, affiliations

This one's needed before the next step.

Documents to put on the site

This one's needed before the next step.

Headshots / team photos?

Have them Need them Not using any

This one's needed before the next step.

Photos for the site required

I have professional photos I have phone photos that are decent Use my Google / Facebook photos I need stock photos I need someone to come take photos

This one's needed before the next step.

Reviews or testimonials to feature

This one's needed before the next step.

When can we have your content? required

I have it ready now Within a week 2-4 weeks Not sure yet

This one's needed before the next step.

Who is writing the words? required

I'll write it all I'll send rough notes, you clean them up You write it from what I tell you Pull it from my current site Mix - explained below

This one's needed before the next step.

Step 5 of 8 Features

What the site should actually do. We'll flag anything that's an add-on before we start.

Any accessibility requirements?

Not that I know of Yes - a contract or regulation requires it Not sure

This one's needed before the next step.

Do you run ads that point at your site?

Yes, currently Planning to No

This one's needed before the next step.

Does it need to connect to software you already use?

This one's needed before the next step.

Online store - roughly how many products?

This one's needed before the next step.

What area do you serve?

This one's needed before the next step.

What should people be Googling to find you?

This one's needed before the next step.

What should the site actually DO? required

Contact form Online booking Click-to-call button Text-us button Live chat widget Google map Photo gallery Video Google reviews feed Email newsletter signup Take payments online Quote / estimate calculator Downloadable files Customer login area Online store Second language Job application form Event calendar

This one's needed before the next step.

Step 6 of 8 Domain & hosting

So go-live is quiet instead of a fire drill.

Do you already own it? required

Yes, and I have the login Yes, but I don't know the login No, we need to buy one Not sure

This one's needed before the next step.

Do you have email on that domain? required

Yes - tell us BEFORE we point the domain, or your email can go down No, I use Gmail / Yahoo / etc. Not sure

This one's needed before the next step.

Other web addresses you own

This one's needed before the next step.

What web address do you want? required

This one's needed before the next step.

Where is it registered?

This one's needed before the next step.

Who else should be able to make edits?

This one's needed before the next step.

Who hosts your current site?

This one's needed before the next step.

Who worked on this site before?

This one's needed before the next step.

Step 7 of 8 Scope & approvals

Who decides, and by when.

Anyone else who must review before go-live?

This one's needed before the next step.

Anything you're worried about?

Cost, timeline, being locked in, not being able to change it yourself - say it now

This one's needed before the next step.

Does this need to be live by a certain date?

This one's needed before the next step.

Have you had a website built before? How'd it go?

What went wrong last time is genuinely useful to us

This one's needed before the next step.

How do you want updates during the build?

Text Email Phone call Whatever's easiest

This one's needed before the next step.

Who has final say on the design? required

This one's needed before the next step.

Step 8 of 8 Anything else

The stuff that doesn't fit a box.

Anything we didn't ask that we should know?

The stuff that doesn't fit a box

This one's needed before the next step.

Saved on this device

That's it — thank you.

Your brief is in. I'll read it properly and come back to you with anything that needs a conversation before I start building.

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